Schweppes new logo

Schweppes, a well-known brand of soft drinks and mixers, has undergone a rebranding effort in recent years. In 2020, the company introduced a new logo as part of its global rebranding initiative.

The new Schweppes logo features a modern and sleek design, with a focus on simplicity and elegance. The logo retains the brand's iconic red and white color scheme, but with a more contemporary twist. The new design incorporates a stylized letter "S" made up of two curved lines, which is meant to evoke the idea of a glass and a bottle.

The new logo is designed to be more versatile and adaptable across different platforms, including digital media, packaging, and marketing materials. The brand has also introduced a new typography and color palette to complement the new logo.

Here are some key features of the new Schweppes logo:

• The logo features a stylized letter "S" made up of two curved lines, which is meant to evoke the idea of a glass and a bottle.
• The logo retains the brand's iconic red and white color scheme, but with a more contemporary twist.
• The design is simple, elegant, and modern, with clean lines and a minimalist approach.
• The logo is designed to be versatile and adaptable across different platforms, including digital media, packaging, and marketing materials.
• The brand has introduced a new typography and color palette to complement the new logo.

Overall, the new Schweppes logo is designed to appeal to a younger generation of consumers while still honoring the brand's rich history and heritage.