Sample survey questionnaire for new product

Here's a sample survey questionnaire for a new product:

Introduction: Thank you for participating in this survey! We are excited to introduce our new product, [Product Name], and we would love to hear your thoughts about it. Your feedback will help us improve and refine our product to better meet your needs.

Section 1: Product Awareness

  1. How did you hear about our new product, [Product Name]?
    • Social media
    • Online advertisement
    • Friend or family member
    • In-store promotion
    • Other (please specify)
  2. Have you tried our new product before?
    • Yes
    • No
  3. What do you think is the main benefit of our new product? (Check all that apply)
    • Convenience
    • Quality
    • Affordability
    • Unique features
    • Other (please specify)

Section 2: Product Features

  1. How important is each of the following features to you when considering a product like [Product Name]?
    • Ease of use
    • Durability
    • Customization options
    • Price
    • Other (please specify)
  2. How would you rate the following features of our new product?
    • Design
    • Performance
    • Ease of use
    • Value for money
    • Other (please specify)
  3. Are there any features that you would like to see added or improved in our new product?

Section 3: Purchase Intent

  1. How likely are you to purchase our new product in the next [timeframe]?
    • Very likely
    • Somewhat likely
    • Not very likely
    • Not at all likely
  2. What would be the primary reason for purchasing our new product? (Check all that apply)
    • Recommendation from a friend or family member
    • Online review or rating
    • In-store promotion
    • Social media advertisement
    • Other (please specify)
  3. Would you be willing to pay a premium for our new product if it offered unique features or benefits?

Section 4: Overall Satisfaction

  1. How satisfied are you with our new product overall?
    • Very satisfied
    • Somewhat satisfied
    • Neutral
    • Somewhat dissatisfied
    • Very dissatisfied
  2. Would you recommend our new product to a friend or family member?
    • Yes
    • No
  3. What do you think is the biggest advantage of our new product? (Check all that apply)
    • Unique features
    • Quality
    • Convenience
    • Affordability
    • Other (please specify)

Section 5: Additional Comments

Is there anything else you would like to share about our new product or any suggestions you have for improving it?

Conclusion: Thank you for taking the time to participate in this survey! Your feedback is invaluable to us, and we will use it to improve and refine our product to better meet your needs.