Sample survey questionnaire for new food product

Here's a sample survey questionnaire for a new food product:

Introduction: Thank you for participating in this survey! We are excited to introduce our new food product, [Product Name], and we would love to hear your thoughts about it. Your feedback will help us improve and refine our product to better meet your needs and preferences.

Section 1: Demographics

  1. What is your age?
    • 18-24
    • 25-34
    • 35-44
    • 45-54
    • 55 or older
  2. What is your gender?
    • Male
    • Female
    • Non-binary
  3. What is your occupation?
    • Student
    • Working professional
    • Homemaker
    • Retired
    • Other (please specify)
  4. What is your annual household income?
    • Less than $20,000
    • $20,000-$40,000
    • $40,000-$60,000
    • $60,000-$80,000
    • More than $80,000

Section 2: Product Awareness

  1. Have you heard of our new food product, [Product Name], before?
    • Yes
    • No
  2. How did you hear about our product? (Select all that apply)
    • Social media
    • Online advertising
    • Word of mouth
    • In-store promotion
    • Other (please specify)
  3. What do you think our product is? (Check all that apply)
    • A snack
    • A meal
    • A condiment
    • A beverage
    • Other (please specify)

Section 3: Product Evaluation

  1. Have you tried our new food product, [Product Name], before?
    • Yes
    • No
  2. If yes, what did you think of the taste?
    • Excellent
    • Good
    • Fair
    • Poor
  3. If yes, what did you think of the texture?
    • Excellent
    • Good
    • Fair
    • Poor
  4. If yes, what did you think of the packaging?
    • Excellent
    • Good
    • Fair
    • Poor
  5. If yes, would you recommend our product to a friend or family member?
    • Yes
    • No
    • Maybe

Section 4: Product Preferences

  1. How often do you purchase snacks/meal condiments/beverages like our product?
    • Daily
    • Weekly
    • Monthly
    • Rarely
    • Never
  2. What is your preferred flavor profile for our product? (Select all that apply)
    • Sweet
    • Savory
    • Spicy
    • Fruity
    • Other (please specify)
  3. Would you prefer our product to be available in a larger or smaller size?
    • Larger
    • Smaller
    • No preference
  4. Would you prefer our product to be available in a variety of flavors or a single flavor?
    • Variety of flavors
    • Single flavor
    • No preference

Section 5: Open-Ended Questions

  1. What do you like most about our new food product, [Product Name]?
  2. What do you like least about our new food product, [Product Name]?
  3. Do you have any suggestions for improving our product or making it more appealing to you?

Conclusion: Thank you for taking the time to participate in this survey! Your feedback is invaluable to us, and we will use it to improve and refine our product to better meet your needs and preferences.