Russia 2018 brands winning the world cup shine #
The 2018 FIFA World Cup in Russia was a thrilling tournament that saw France emerge as the winner. Here are some of the top brands that won big during the tournament:
- Adidas: As the official match ball supplier, Adidas' Telstar 18 ball was the star of the show. The brand also partnered with France, Croatia, and other teams, making it a major winner in terms of brand visibility.
- Nike: Although not the official match ball supplier, Nike's partnership with teams like Brazil, Argentina, and Spain helped the brand stay relevant throughout the tournament.
- Coca-Cola: As the official soft drink sponsor, Coca-Cola's presence was ubiquitous throughout the tournament, with its branding visible at every stadium and fan zone.
- Visa: The official payment services partner, Visa's "Go Cashless" campaign encouraged fans to use contactless payments, resulting in a significant increase in transactions during the tournament.
- Hyundai/Kia: The official automotive partner, Hyundai and Kia's branding was prominent throughout the tournament, with their cars and SUVs featured in various promotional activities.
- Budweiser: Although not the official beer sponsor, Budweiser's "Light Up the FIFA World Cup" campaign generated significant buzz and engagement on social media.
- VISA: The official payment services partner, Visa's "Go Cashless" campaign encouraged fans to use contactless payments, resulting in a significant increase in transactions during the tournament.
- FIFA World Cup sponsors: Other sponsors like McDonald's, Bud Light, and Gatorade also benefited from the tournament's massive global reach and engagement.
These brands, among others, capitalized on the massive global audience and engagement generated by the 2018 FIFA World Cup in Russia.