Rochas news

Rochas is a French luxury fashion house that was founded in 1957 by Marcel Rochas. Here are some recent news and updates about Rochas:

  1. New Creative Director: In 2020, Rochas announced the appointment of Charline von Heyl as its new creative director. Von Heyl is a German artist and designer who has previously worked with brands such as Dior and Louis Vuitton.
  2. Rebranding Efforts: Rochas has been undergoing a rebranding process in recent years, aiming to revamp its image and appeal to a younger audience. The brand has introduced new logos, packaging, and marketing campaigns to reflect its modernization.
  3. Sustainable Fashion Initiatives: Rochas has committed to sustainability and has implemented various initiatives to reduce its environmental impact. The brand has pledged to use eco-friendly materials, reduce waste, and promote recycling.
  4. New Fragrances: Rochas has launched several new fragrances in recent years, including the popular "Rochas Man" and "Rochas Woman" scents. The brand is known for its elegant and sophisticated perfumes.
  5. Runway Shows: Rochas has been showcasing its collections on the runway during Paris Fashion Week. The brand's designs are known for their feminine, elegant, and sophisticated style.
  6. Celebrity Endorsements: Rochas has collaborated with several celebrities, including actresses and models, to promote its brand and products. For example, the brand has partnered with actress Emma Stone to promote its fragrances.
  7. Retail Expansion: Rochas has expanded its retail presence in recent years, opening new stores in major cities such as New York, London, and Tokyo. The brand is available in over 100 countries worldwide.
  8. Digital Presence: Rochas has a strong digital presence, with a large following on social media platforms such as Instagram and Facebook. The brand regularly posts updates, behind-the-scenes content, and promotions to engage with its audience.

These are just a few recent news and updates about Rochas. The brand continues to evolve and innovate, staying true to its heritage while embracing modern trends and technologies.