Rochas latest news
Rochas is a French fashion house founded by Marcel Rochas in 1925. Here are some of the latest news and updates about Rochas:
Recent Collections:
- Rochas presented its Spring/Summer 2023 collection during Paris Fashion Week in September 2022. The collection featured a mix of feminine and masculine pieces with a focus on bold colors and patterns.
- The brand also showcased its Fall/Winter 2022 collection during Paris Fashion Week in March 2022, which featured a more subdued color palette and a focus on luxurious fabrics.
New Creative Director:
- In June 2022, Rochas announced the appointment of Charaf Tajer as its new creative director. Tajer is a French-Tunisian designer who has previously worked at brands such as Balmain and Givenchy.
Celebrity Endorsements:
- Rochas has collaborated with several celebrities in recent years, including actress and singer Zendaya, who has been a brand ambassador since 2020.
- The brand has also worked with models such as Kaia Gerber and Adut Akech, who have appeared in campaigns and walked the runway for Rochas.
Store Openings:
- In 2022, Rochas opened a new flagship store in Paris, which features a luxurious and modern design.
- The brand has also expanded its retail presence in Asia, with new store openings in cities such as Shanghai and Seoul.
Sustainability Efforts:
- Rochas has made a commitment to sustainability, with a focus on reducing waste and increasing the use of eco-friendly materials in its designs.
- The brand has also implemented a recycling program for old or damaged clothing, which allows customers to bring in their old Rochas pieces and receive a discount on new purchases.
These are just a few of the latest news and updates about Rochas. The brand continues to evolve and innovate, with a focus on luxury, femininity, and sustainability.