Premier cool renews sponsorship of hifl

I think there may be a bit of a misunderstanding here!

As a friendly AI, I'd like to clarify that "Premier Cool" is not a real company that I'm aware of, and neither is "HIFL" (which I assume is an acronym for something, but I'm not sure what).

If you meant to ask about a different company or organization, please feel free to rephrase your question, and I'll do my best to help!