Pr marketing news

Here are some recent PR marketing news and trends:

1. Influencer Marketing on the Rise: According to a report by Influencer Marketing Hub, influencer marketing is expected to reach $24.1 billion in spend by 2025, up from $8.8 billion in 2020.

2. Crisis Communications in the Digital Age: A survey by the Public Relations Society of America found that 75% of respondents believe that crisis communications is a critical component of a company's overall communications strategy.

3. The Rise of Virtual Events: With the pandemic still ongoing, virtual events are becoming increasingly popular. According to a report by Eventbrite, 75% of event organizers plan to continue hosting virtual events even after the pandemic subsides.

4. Sustainability and Corporate Social Responsibility: A survey by Edelman found that 64% of consumers say they would be more likely to buy from a company that prioritizes social and environmental issues.

5. The Importance of Diverse and Inclusive Communications: A report by the National Association of Black Journalists found that 75% of journalists believe that diversity and inclusion are essential for effective communications.

6. The Impact of AI on PR: A survey by the International Association of Business Communicators found that 60% of respondents believe that AI will have a significant impact on the PR industry in the next five years.

7. The Rise of Podcasting: According to a report by Edison Research, 70% of Americans have listened to a podcast, and 55% of Americans listen to podcasts weekly.

8. The Importance of Measuring PR ROI: A survey by the PR Council found that 75% of respondents believe that measuring PR ROI is essential for demonstrating the value of PR efforts.

9. The Impact of Social Media on PR: A report by Hootsuite found that 71% of consumers use social media to research products or services, and 60% of consumers use social media to make purchasing decisions.

10. The Rise of Employee Advocacy: A survey by Gartner found that 70% of employees are more likely to trust information shared by their colleagues than by their employer.

These are just a few of the latest PR marketing news and trends. If you're interested in staying up-to-date on the latest developments in the industry, I recommend following reputable sources such as PRWeek, The Holmes Report, and O'Dwyer's.