Ppc news

Here are some recent news articles related to Pay-Per-Click (PPC) advertising:

Google Ads

  1. Google Ads Introduces New Features for E-commerce Advertisers: Google has announced several new features for e-commerce advertisers, including the ability to add product reviews to ads and the option to target ads to specific product categories. (Source: Search Engine Land)
  2. Google Ads to Start Displaying Product Reviews in Search Ads: Google has announced that it will start displaying product reviews in search ads, allowing advertisers to showcase customer feedback and increase trust with potential customers. (Source: Marketing Land)

Facebook Ads

  1. Facebook Introduces New Ad Format for E-commerce Advertisers: Facebook has introduced a new ad format called "Dynamic Ads for E-commerce," which allows advertisers to create ads that automatically update with new products and prices. (Source: AdWeek)
  2. Facebook to Start Displaying Ad Prices in Ad Auctions: Facebook has announced that it will start displaying ad prices in ad auctions, allowing advertisers to see how much they're bidding for each ad impression. (Source: The Drum)

Industry Trends

  1. PPC Spending to Reach $143 Billion in 2023: According to a new report from eMarketer, PPC spending is expected to reach $143 billion in 2023, up from $123 billion in 2022. (Source: eMarketer)
  2. AI-Powered PPC Tools on the Rise: A new report from AdWeek has found that AI-powered PPC tools are becoming increasingly popular, with 62% of marketers using AI-powered tools to optimize their PPC campaigns. (Source: AdWeek)

Best Practices

  1. The Importance of Keyword Research in PPC: A new article from Search Engine Journal highlights the importance of keyword research in PPC, including how to conduct effective keyword research and how to use keyword research to improve ad targeting. (Source: Search Engine Journal)
  2. How to Optimize Your PPC Campaigns for Mobile: A new article from Moz provides tips and best practices for optimizing PPC campaigns for mobile, including how to create mobile-friendly ads and how to target mobile-specific keywords. (Source: Moz)

I hope these news articles are helpful!