Out of home advertising news

Here are some recent news articles and updates on out-of-home (OOH) advertising:

1. OOH Advertising Sees Significant Growth in 2022

According to a report by the Outdoor Advertising Association of America (OAAA), OOH advertising saw a 12.6% increase in spending in 2022, reaching $8.6 billion. This growth is attributed to the rise of digital OOH and the increasing popularity of experiential marketing. (Source: Adweek)

2. Digital OOH Ad Spend to Reach $14.4 Billion by 2025

A report by eMarketer predicts that digital OOH ad spend will reach $14.4 billion by 2025, up from $6.4 billion in 2020. This growth is driven by the increasing adoption of digital screens and the rise of programmatic buying. (Source: eMarketer)

3. OOH Advertising Effective for Reaching Younger Audiences

A study by the OAAA found that OOH advertising is an effective way to reach younger audiences, with 75% of 18-24-year-olds and 71% of 25-34-year-olds exposed to OOH ads in the past month. (Source: OAAA)

4. Billboards and Transit Ads See Increased Use in Election Campaigns

As the 2024 US presidential election approaches, billboards and transit ads are becoming increasingly popular among political campaigns. According to a report by Ad Age, political campaigns are using OOH ads to reach voters and build brand awareness. (Source: Ad Age)

5. OOH Advertising Sees Increased Use in E-commerce and Retail

As e-commerce continues to grow, OOH advertising is becoming an important channel for retailers to reach customers. According to a report by Retail TouchPoints, 75% of retailers plan to increase their OOH ad spend in the next year. (Source: Retail TouchPoints)

6. New OOH Ad Formats and Technologies Emerge

Several new OOH ad formats and technologies are emerging, including:

These innovations are expected to further increase the effectiveness and reach of OOH advertising. (Source: Adweek)

7. OOH Advertising Sees Increased Use in Healthcare and Wellness

As the healthcare and wellness industries continue to grow, OOH advertising is becoming an important channel for reaching patients and consumers. According to a report by Healthcare Marketing Report, 60% of healthcare marketers plan to increase their OOH ad spend in the next year. (Source: Healthcare Marketing Report)

These are just a few of the latest news articles and updates on out-of-home advertising. If you're interested in learning more, I'd be happy to provide additional information!