Old logo vs new logo

A fascinating topic!

The debate between old logos and new logos is a common one in the world of branding and design. Here are some points to consider:

Old Logo:

Pros:

1. Familiarity: The old logo is often familiar to customers, which can create a sense of comfort and trust.
2. History: The old logo may have a rich history and emotional connection to the brand, which can be valuable in terms of brand equity.
3. Consistency: The old logo may have been used consistently over time, which can help maintain brand recognition.

Cons:

1. Outdated: The old logo may be outdated, which can make it appear less modern or relevant.
2. Limited appeal: The old logo may not appeal to new customers or demographics.
3. Restrictive: The old logo may be restrictive in terms of design possibilities, making it difficult to adapt to changing brand strategies.

New Logo:

Pros:

1. Modernization: A new logo can modernize the brand image and appeal to a wider audience.
2. Flexibility: A new logo can provide more design flexibility, allowing for creative freedom and adaptability.
3. Rebranding: A new logo can be part of a larger rebranding effort, helping to refresh the brand's image and messaging.

Cons:

1. Loss of familiarity: A new logo can be unfamiliar to customers, which can lead to confusion or a sense of disconnection.
2. Risk of alienation: A new logo can alienate loyal customers who are attached to the old logo.
3. Higher costs: Creating a new logo can be a costly and time-consuming process.

Ultimately, the decision between an old logo and a new logo depends on the brand's goals, target audience, and overall strategy. Here are some scenarios where each might be suitable:

• Old logo: Suitable for brands that want to maintain a consistent image and appeal to a loyal customer base.
• New logo: Suitable for brands that want to modernize their image, appeal to a wider audience, or rebrand themselves.

Some notable examples of successful logo updates include:

• Coca-Cola: The classic script logo has been updated several times, but the brand has maintained its iconic status.
• Apple: The company's logo has undergone several updates, but the brand has continued to thrive and maintain its reputation for innovation.
• Facebook: The social media giant updated its logo in 2015, which helped to modernize its image and appeal to a wider audience.

In conclusion, the decision between an old logo and a new logo is a complex one that requires careful consideration of the brand's goals, target audience, and overall strategy.