Nike news 2020

Here are some of the top Nike news stories from 2020:

  1. Nike's Revenue Declines Due to COVID-19 Pandemic: In April 2020, Nike reported a 38% decline in revenue for the quarter ending February 29, 2020, due to the COVID-19 pandemic. The company's sales were heavily impacted by store closures and reduced consumer spending.
  2. Nike Launches "For Every Body" Campaign: In January 2020, Nike launched its "For Every Body" campaign, which aimed to promote body positivity and inclusivity. The campaign featured a diverse range of athletes and models, including plus-size models and athletes with disabilities.
  3. Nike Partners with Converse to Launch New Basketball Line: In February 2020, Nike announced a partnership with Converse to launch a new basketball line. The line, called "Converse x Nike Basketball," featured a range of shoes and apparel designed for basketball players.
  4. Nike Acquires Celect: In March 2020, Nike acquired Celect, a company that specializes in data analytics and machine learning. The acquisition aimed to help Nike improve its data-driven decision-making and personalized marketing efforts.
  5. Nike Launches "Dream Crazy" Campaign: In September 2020, Nike launched its "Dream Crazy" campaign, which featured a range of athletes and celebrities, including Colin Kaepernick, Serena Williams, and LeBron James. The campaign aimed to promote empowerment and self-expression.
  6. Nike Partners with NFL to Launch New Uniforms: In August 2020, Nike announced a partnership with the NFL to launch new uniforms for the 2020 season. The new uniforms featured a range of innovative designs and technologies, including a new fabric that is more breathable and durable.
  7. Nike's Sustainability Efforts: In 2020, Nike continued to focus on sustainability, with a range of initiatives aimed at reducing its environmental impact. These included the use of recycled materials in its products, the reduction of waste in its supply chain, and the implementation of renewable energy sources in its facilities.
  8. Nike's Digital Transformation: In 2020, Nike continued to invest in its digital transformation, with a range of initiatives aimed at improving its e-commerce platform and enhancing the customer experience. These included the launch of a new mobile app and the introduction of augmented reality (AR) technology in its stores.
  9. Nike's Partnership with the NBA: In 2020, Nike extended its partnership with the NBA, which has been in place since 1992. The partnership includes the design and production of NBA team jerseys, as well as the creation of NBA-themed apparel and footwear.
  10. Nike's Revenue Recovery: In October 2020, Nike reported a significant recovery in its revenue, with sales increasing by 13% compared to the same period in 2019. The company's revenue recovery was driven by a strong performance in its digital channels and the reopening of its physical stores.

These are just a few of the top Nike news stories from 2020. The company continued to innovate and evolve in 2020, with a focus on sustainability, digital transformation, and customer experience.