News lower third

A news lower third!

A lower third is a graphic element used in television news broadcasts to provide additional information to viewers. It typically appears at the bottom of the screen, hence the name "lower third." Here's what you can expect to see in a news lower third:

Content:

• A brief summary of the news story, often in a few sentences
• Key statistics, figures, or quotes related to the story
• Additional context or background information to help viewers understand the story
• A call to action, such as a website or phone number to learn more

Design:

• A simple, easy-to-read font, often in a sans-serif style
• A clear and concise layout, with headings and subheadings to help organize the information
• A color scheme that matches the news organization's brand or is neutral and easy to read
• A subtle animation or transition effect to make the graphic more engaging

Purpose:

• To provide additional context and information to viewers without interrupting the anchor's narrative
• To help viewers quickly understand the key points of a complex story
• To provide a visual aid to support the anchor's reporting
• To create a sense of continuity and cohesion throughout the broadcast

Best practices:

• Keep the text concise and easy to read
• Use clear and concise headings and subheadings
• Avoid cluttering the graphic with too much information
• Use a consistent design style throughout the broadcast
• Ensure the graphic is easy to read and understand, even for viewers with visual impairments

By following these guidelines, news lower thirds can effectively provide viewers with additional information and context, enhancing their understanding of the news and making the broadcast more engaging and informative.