New york subtitles

You're referring to the iconic "I love New York" logo!

The "I NY" logo, also known as the "New York Subtitle," is a symbol of the city and is often used to promote tourism and economic development. The logo was designed in 1977 by Milton Glaser, a renowned graphic designer, and has since become a beloved and recognizable symbol of the city.

The logo is often used on souvenirs, advertisements, and even official city documents. It's a simple yet effective design that has become synonymous with the city's energy, diversity, and excitement.

Interestingly, the logo was originally intended to be a temporary design, but it became so popular that it has remained a permanent part of the city's branding. Today, the "I NY" logo is recognized around the world as a symbol of the city that never sleeps!