New york banner

You're referring to the iconic "I NY" logo!

The "I NY" logo, also known as the "New York State Tourism Logo," was designed in 1977 by Milton Glaser, a renowned graphic designer. The logo features a stylized letter "I" made up of the shape of the state of New York, with the words "I NY" written in a bold, sans-serif font.

The logo was originally created to promote tourism in New York State, but it quickly became a symbol of the city and its people. Today, the "I NY" logo is recognized worldwide and is often used as a symbol of New York City's culture, diversity, and resilience.

Interestingly, the logo was designed to be simple, yet powerful, and to convey the idea that New York is a place where people come to experience the best of life. The logo has undergone several design updates over the years, but the core concept has remained the same.

So, the next time you see the "I NY" logo, remember the rich history and cultural significance behind it!