New twitter algorithm
The ever-changing Twitter algorithm!
In May 2020, Twitter announced a major update to its algorithm, which aims to improve the quality and relevance of tweets in users' timelines. Here are the key changes:
1. Ranking Tweets by Relevance: The algorithm now prioritizes tweets that are most likely to be relevant and engaging to each individual user. This is based on factors such as:
- User behavior (e.g., likes, retweets, replies)
- Tweet content (e.g., keywords, hashtags, images)
- User relationships (e.g., follows, mentions)
2. Reduced Noise and Spam: The algorithm is designed to reduce the amount of noise and spam in users' timelines. This includes:
- Reducing the visibility of low-quality or irrelevant tweets
- Identifying and removing spam accounts
3. Increased Focus on Conversations: The algorithm now prioritizes tweets that are part of ongoing conversations, making it easier for users to follow and engage with discussions.
4. Improved Handling of Breaking News: The algorithm is designed to quickly identify and surface breaking news stories, making it easier for users to stay informed.
5. Enhanced Video and Image Support: The algorithm now takes into account the engagement and relevance of videos and images, making them more likely to appear in users' timelines.
6. More Personalized Recommendations: The algorithm uses machine learning to provide more personalized recommendations for users, including:
- Suggested accounts to follow
- Relevant topics and hashtags
- Engaging tweets from accounts you already follow
7. Reduced Frequency of "Best Tweets": The algorithm no longer prioritizes tweets based on their "best" or "most popular" status. Instead, it focuses on relevance and engagement.
8. Improved Handling of Multiple Accounts: The algorithm now takes into account the relationships between multiple accounts, making it easier for users to follow and engage with multiple accounts.
9. Enhanced Transparency: Twitter has introduced a new "Why You Saw This Tweet" feature, which provides users with more information about why a particular tweet appeared in their timeline.
These changes aim to improve the overall Twitter experience by providing users with more relevant and engaging content, while also reducing noise and spam.