New pwc logo
You're referring to the recent rebranding of PwC (PricewaterhouseCoopers)!
In September 2020, PwC unveiled a new logo, which marks the first significant change to the company's branding in over 25 years. The new logo is designed to reflect the firm's evolution and growth, as well as its commitment to innovation and digital transformation.
Here are some key features of the new PwC logo:
- Simplified design: The new logo is more streamlined and modern, with a cleaner and more minimalist aesthetic.
- Color scheme: The logo retains the firm's signature blue color, but with a slightly darker and more vibrant tone.
- Typography: The custom-designed font is more dynamic and flexible, allowing for greater versatility in its use across different platforms and mediums.
- Icon: The logo features a stylized icon that represents the connection between people, technology, and data. The icon is designed to be easily recognizable and memorable.
- Global consistency: The new logo is designed to be used consistently across all PwC offices and markets worldwide, promoting a unified brand identity.
The rebranding effort is part of PwC's broader strategy to position itself as a leader in the digital age, with a focus on innovation, technology, and sustainability. The new logo is intended to reflect the firm's commitment to these values and its role as a trusted advisor to businesses and organizations around the world.