New product market research survey questions

Here are some sample survey questions you can use to conduct market research for a new product:

Product Information

  1. What type of product are you most interested in learning about? (Select all that apply)
    • [List specific product categories, e.g. electronics, beauty, home goods, etc.]
  2. How did you hear about our new product? (Select all that apply)
    • [List specific channels, e.g. social media, online ads, word of mouth, etc.]

Product Features and Benefits

  1. Which of the following features are most important to you when considering a new product? (Rank in order of importance)
    • [List specific features, e.g. price, quality, design, functionality, etc.]
  2. How important is it for you to have a product that [insert specific benefit, e.g. is eco-friendly, has a long warranty, etc.]?
    • [Scale: Not important at all, Somewhat important, Very important, Extremely important]
  3. Would you be willing to pay more for a product that [insert specific benefit, e.g. has advanced technology, is made with high-quality materials, etc.]?
    • [Scale: No, Maybe, Yes]

Target Audience

  1. What is your age range?
    • [List specific age ranges, e.g. 18-24, 25-34, 35-44, etc.]
  2. What is your gender?
    • [Male, Female, Other]
  3. What is your annual household income?
    • [List specific income ranges, e.g. $25,000-$49,999, $50,000-$74,999, etc.]
  4. What is your occupation?
    • [List specific occupations, e.g. student, professional, stay-at-home parent, etc.]

Product Usage and Adoption

  1. How likely are you to try a new product like ours?
    • [Scale: Not at all likely, Somewhat likely, Very likely, Extremely likely]
  2. How often do you purchase products in the [insert product category]?
    • [Scale: Rarely, Occasionally, Frequently, Almost always]
  3. Would you be willing to switch to a new product if it offered significant benefits over your current product?
    • [Scale: No, Maybe, Yes]

Competitor Awareness

  1. Are you currently using a product similar to ours?
    • [Yes, No]
  2. Which of the following competitors do you currently use? (Select all that apply)
    • [List specific competitors]
  3. How satisfied are you with your current product?
    • [Scale: Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied]

Purchase Intent

  1. How likely are you to purchase our product if it meets your needs and expectations?
    • [Scale: Not at all likely, Somewhat likely, Very likely, Extremely likely]
  2. What is the maximum amount you would be willing to pay for our product?
    • [Open-ended text field]
  3. Would you be willing to purchase our product online or in-store?
    • [Select one: Online, In-store, Both]

Additional Comments

  1. Do you have any additional comments or feedback about our product?
    • [Open-ended text field]

Remember to tailor your survey questions to your specific product and target audience. It's also a good idea to keep your survey concise and easy to understand to maximize response rates.