New product launch examples

Here are some examples of successful new product launches:

  1. Apple Watch: Apple's wearable device was launched in 2015 and has since become one of the most popular smartwatches on the market.

Launch strategy: Apple created a buzz around the product by releasing a series of teaser ads, and then launched the product with a live event at Apple Park.

  1. Dove Men+Care: Unilever's men's grooming brand was launched in 2010 and has since become a top-selling brand in the men's grooming market.

Launch strategy: Dove created a social media campaign that encouraged men to share their stories of self-care and self-acceptance, and partnered with popular influencers to promote the brand.

  1. Amazon Echo: Amazon's smart speaker was launched in 2014 and has since become a best-selling product in the smart home market.

Launch strategy: Amazon created a buzz around the product by releasing a series of teaser ads, and then launched the product with a live event at Amazon's headquarters.

  1. Coca-Cola Life: Coca-Cola's low-calorie soda was launched in 2013 and has since become a popular alternative to regular soda.

Launch strategy: Coca-Cola created a social media campaign that encouraged people to share their favorite ways to stay active and healthy, and partnered with popular fitness influencers to promote the brand.

  1. Fitbit Ionic: Fitbit's smartwatch was launched in 2017 and has since become a top-selling smartwatch in the fitness market.

Launch strategy: Fitbit created a buzz around the product by releasing a series of teaser ads, and then launched the product with a live event at Fitbit's headquarters.

  1. L'Oréal Paris True Match: L'Oréal's foundation was launched in 2011 and has since become a top-selling foundation in the beauty market.

Launch strategy: L'Oréal created a social media campaign that encouraged people to share their favorite beauty tips and tricks, and partnered with popular beauty influencers to promote the brand.

  1. Google Home: Google's smart speaker was launched in 2016 and has since become a best-selling product in the smart home market.

Launch strategy: Google created a buzz around the product by releasing a series of teaser ads, and then launched the product with a live event at Google's headquarters.

  1. Pampers Swaddlers: Pampers' baby diaper was launched in 2012 and has since become a top-selling diaper in the baby care market.

Launch strategy: Pampers created a social media campaign that encouraged parents to share their favorite parenting tips and tricks, and partnered with popular parenting influencers to promote the brand.

  1. Samsung Galaxy S: Samsung's flagship smartphone was launched in 2010 and has since become one of the most popular smartphones on the market.

Launch strategy: Samsung created a buzz around the product by releasing a series of teaser ads, and then launched the product with a live event at Samsung's headquarters.

  1. Tide Pods: Procter & Gamble's laundry detergent packets were launched in 2012 and have since become a top-selling laundry detergent in the market.

Launch strategy: Tide created a social media campaign that encouraged people to share their favorite laundry tips and tricks, and partnered with popular lifestyle influencers to promote the brand.

These are just a few examples of successful new product launches. The key to a successful launch is to create a buzz around the product, build anticipation and excitement, and then execute a well-planned launch strategy that includes marketing, advertising, and public relations efforts.