New product development process examples

Here are some examples of the new product development (NPD) process:

Example 1: Apple's iPhone

• Market research: Apple conducted market research to identify the need for a smartphone with a multi-touch interface.
• Concept development: Apple's design team developed a concept for a smartphone with a multi-touch interface.
• Prototype development: Apple created a prototype of the iPhone and tested it with a small group of users.
• Testing and refinement: Apple refined the iPhone's design and functionality based on user feedback.
• Launch: Apple launched the iPhone in 2007, which revolutionized the smartphone industry.

Example 2: Procter & Gamble's Tide Pods

• Market research: P&G conducted market research to identify the need for a convenient and easy-to-use laundry detergent packet.
• Concept development: P&G's design team developed a concept for a single-dose laundry detergent packet.
• Prototype development: P&G created a prototype of Tide Pods and tested them with a small group of users.
• Testing and refinement: P&G refined the design and functionality of Tide Pods based on user feedback.
• Launch: P&G launched Tide Pods in 2012, which became a huge success and disrupted the laundry detergent market.

Example 3: 3M's Post-it Notes

• Market research: 3M conducted market research to identify the need for a small, removable, and reusable note-taking system.
• Concept development: 3M's design team developed a concept for a small, adhesive note-taking system.
• Prototype development: 3M created a prototype of Post-it Notes and tested them with a small group of users.
• Testing and refinement: 3M refined the design and functionality of Post-it Notes based on user feedback.
• Launch: 3M launched Post-it Notes in 1980, which became a huge success and revolutionized the way people take notes.

Example 4: Amazon's Echo

• Market research: Amazon conducted market research to identify the need for a voice-controlled smart speaker.
• Concept development: Amazon's design team developed a concept for a voice-controlled smart speaker.
• Prototype development: Amazon created a prototype of Echo and tested it with a small group of users.
• Testing and refinement: Amazon refined the design and functionality of Echo based on user feedback.
• Launch: Amazon launched Echo in 2014, which became a huge success and disrupted the smart speaker market.

Example 5: Coca-Cola's Dasani Water

• Market research: Coca-Cola conducted market research to identify the need for a bottled water brand.
• Concept development: Coca-Cola's design team developed a concept for a bottled water brand.
• Prototype development: Coca-Cola created a prototype of Dasani Water and tested it with a small group of users.
• Testing and refinement: Coca-Cola refined the design and functionality of Dasani Water based on user feedback.
• Launch: Coca-Cola launched Dasani Water in 1999, which became a huge success and disrupted the bottled water market.

These examples illustrate the different stages of the new product development process, including market research, concept development, prototype development, testing and refinement, and launch.