New product concept analysis surveys

Here are some examples of new product concept analysis surveys:

Survey 1: Product Concept Questionnaire

Introduction: We are considering launching a new product and would like to gather your feedback on the concept. Please take a few minutes to complete this survey.

Product Concept: [Insert product name and description]

Questions:

  1. How interested are you in purchasing this product? (Scale: Not at all interested, Somewhat interested, Very interested, Extremely interested)
  2. How likely are you to recommend this product to a friend or family member? (Scale: Not at all likely, Somewhat likely, Very likely, Extremely likely)
  3. What do you think are the key benefits of this product? (Open-ended question)
  4. Are there any features or functionalities that you would like to see added or changed? (Open-ended question)
  5. How much would you be willing to pay for this product? (Scale: Less than $10, $10-$20, $20-$50, More than $50)

Survey 2: Product Concept Rating Scale

Introduction: We are considering launching a new product and would like to gather your feedback on the concept. Please rate the following aspects of the product on a scale of 1-5, where 1 is "Not at all satisfied" and 5 is "Extremely satisfied".

Product Concept: [Insert product name and description]

Aspects to Rate:

  1. Overall appeal of the product
  2. Ease of use
  3. Quality of materials
  4. Value for money
  5. Design and aesthetics
  6. Functionality and features
  7. Packaging and unboxing experience

Survey 3: Product Concept Open-Ended Questions

Introduction: We are considering launching a new product and would like to gather your feedback on the concept. Please answer the following open-ended questions:

Product Concept: [Insert product name and description]

Questions:

  1. What do you think are the key benefits of this product?
  2. Are there any features or functionalities that you would like to see added or changed?
  3. How do you think this product compares to similar products on the market?
  4. What do you think is the target audience for this product?
  5. Are there any potential drawbacks or limitations of this product that you can think of?

Survey 4: Product Concept Likert Scale

Introduction: We are considering launching a new product and would like to gather your feedback on the concept. Please answer the following questions using a Likert scale, where 1 is "Strongly disagree" and 5 is "Strongly agree".

Product Concept: [Insert product name and description]

Questions:

  1. I am interested in purchasing this product.
  2. I think this product is innovative and unique.
  3. I believe this product is of high quality.
  4. I would recommend this product to a friend or family member.
  5. I think this product is priced fairly.

Survey 5: Product Concept Focus Group

Introduction: We are considering launching a new product and would like to gather your feedback on the concept. We are hosting a focus group to discuss the product and gather feedback. Please join us for a 60-minute discussion.

Agenda:

  1. Introduction to the product concept
  2. Group discussion on the product concept
  3. Open-ended questions and feedback
  4. Wrap-up and next steps

These are just a few examples of new product concept analysis surveys. The type of survey you choose will depend on your specific goals and objectives, as well as the target audience and product concept.