New product business case templates

Here are some new product business case templates that you can use as a starting point:

Template 1: Simple Product Business Case

• Executive Summary: Brief overview of the product and its potential impact on the business
• Problem Statement: Description of the problem the product solves and its impact on the customer
• Solution Overview: Description of the product and its key features
• Market Analysis: Analysis of the target market, competition, and market size
• Financial Projections: Estimated revenue and expenses for the product
• Conclusion: Summary of the business case and recommendations

Template 2: Detailed Product Business Case

• Executive Summary: Brief overview of the product and its potential impact on the business
• Problem Statement: Description of the problem the product solves and its impact on the customer
• Solution Overview: Description of the product and its key features
• Market Analysis: Analysis of the target market, competition, and market size
• Customer Analysis: Analysis of the target customer, their needs, and their pain points
• Competitive Analysis: Analysis of the competition and how the product will differentiate itself
• Technical Analysis: Analysis of the product's technical feasibility and potential roadblocks
• Financial Projections: Estimated revenue and expenses for the product
• Conclusion: Summary of the business case and recommendations

Template 3: Lean Product Business Case

• Problem Statement: Description of the problem the product solves and its impact on the customer
• Solution Overview: Description of the product and its key features
• Value Proposition: Description of the value the product provides to the customer
• Unfair Advantage: Description of the unique advantage the product has over the competition
• Traction: Description of any early traction or feedback from potential customers
• Financial Projections: Estimated revenue and expenses for the product
• Conclusion: Summary of the business case and recommendations

Template 4: Product Business Case with ROI Analysis

• Executive Summary: Brief overview of the product and its potential impact on the business
• Problem Statement: Description of the problem the product solves and its impact on the customer
• Solution Overview: Description of the product and its key features
• Market Analysis: Analysis of the target market, competition, and market size
• Financial Projections: Estimated revenue and expenses for the product
• ROI Analysis: Analysis of the potential return on investment for the product
• Conclusion: Summary of the business case and recommendations

Template 5: Product Business Case with Customer Development

• Problem Statement: Description of the problem the product solves and its impact on the customer
• Solution Overview: Description of the product and its key features
• Customer Development: Description of the customer development process and feedback from potential customers
• Market Analysis: Analysis of the target market, competition, and market size
• Financial Projections: Estimated revenue and expenses for the product
• Conclusion: Summary of the business case and recommendations

Here is a sample business case template that you can use as a starting point:

New Product Business Case Template

Executive Summary

[Insert brief overview of the product and its potential impact on the business]

Problem Statement

[Insert description of the problem the product solves and its impact on the customer]

Solution Overview

[Insert description of the product and its key features]

Market Analysis

• Target Market: [Insert description of the target market]
• Competition: [Insert description of the competition]
• Market Size: [Insert estimated market size]

Customer Analysis

• Target Customer: [Insert description of the target customer]
• Customer Needs: [Insert description of the customer's needs and pain points]
• Customer Feedback: [Insert feedback from potential customers]

Financial Projections

• Revenue: [Insert estimated revenue for the product]
• Expenses: [Insert estimated expenses for the product]
• Net Income: [Insert estimated net income for the product]

Conclusion

[Insert summary of the business case and recommendations]

Note: This is just a sample template and you should customize it to fit your specific needs and business case.