New pepsi logo font
You're referring to the recent redesign of the Pepsi logo!
In 2020, PepsiCo unveiled a new logo design, which features a custom-designed font called "Pepsi Sans". The new font is a modern, sans-serif typeface that replaces the classic Pepsi script logo that had been in use since 2008.
Here are some key features of the new Pepsi Sans font:
- Clean and simple: The font is designed to be clean, simple, and easy to read. The lines are smooth and rounded, giving it a friendly and approachable feel.
- Custom-designed: The font was specifically designed for Pepsi by the design agency, Lippincott. The agency worked closely with Pepsi's brand team to create a font that reflects the brand's values and personality.
- Geometric inspiration: The font is inspired by geometric shapes, particularly the circle and the triangle. These shapes are incorporated into the letterforms to give the font a unique and distinctive look.
- Scalability: The font is designed to be highly scalable, meaning it looks great in a wide range of sizes and resolutions. This is important for a brand like Pepsi, which uses its logo on everything from small packaging to large billboards.
- Digital-first design: The font is designed with digital use in mind, making it perfect for social media, online advertising, and other digital platforms.
Overall, the new Pepsi Sans font is a modern and refreshing update to the classic Pepsi logo. It's a great example of how a brand can evolve its visual identity while still staying true to its heritage and values.