New pepsi font
You're referring to the recent redesign of the Pepsi font!
In 2020, PepsiCo unveiled a new custom font, designed in collaboration with the type foundry Dalton Maag. The new font, called "Pepsi Sans," is a modern, clean, and highly legible sans-serif typeface that replaces the previous font used by the brand.
Here are some key features of the new Pepsi font:
- Clean and simple: The font has a minimalist approach, with a focus on simplicity and clarity.
- Custom-designed: The font was specifically created for PepsiCo, taking into account the brand's visual identity and values.
- Sans-serif: The font is a sans-serif typeface, which means it doesn't have the small lines or flourishes at the ends of the letters.
- Highly legible: The font is designed to be easy to read, even at small sizes or in digital formats.
- Scalable: The font is designed to be used across various platforms, from packaging to digital media.
The new Pepsi font is being used across various touchpoints, including packaging, advertising, and digital media. The redesign aims to modernize the brand's visual identity and create a more consistent look across all platforms.
What do you think of the new Pepsi font? Do you like the modern and clean design?