New orleans and company

New Orleans & Company is the official destination marketing organization for the city of New Orleans, Louisiana. The organization is responsible for promoting the city as a tourist destination and supporting the local economy through tourism.

New Orleans & Company was established in 2015 as a result of the merger between the New Orleans Convention and Visitors Bureau and the New Orleans Tourism Marketing Corporation. The organization is a private, non-profit entity that is funded by a combination of public and private sources, including the city of New Orleans, the state of Louisiana, and the hospitality industry.

New Orleans & Company's mission is to "promote the city of New Orleans as a premier destination for leisure and business travelers, while also supporting the local economy and community." The organization achieves this mission through a variety of marketing and promotional efforts, including:

  1. Branding and advertising: New Orleans & Company develops and implements marketing campaigns to promote the city's unique culture, history, and attractions to potential visitors.
  2. Public relations: The organization works with media outlets and travel writers to share the story of New Orleans and its many attractions.
  3. Sales and marketing: New Orleans & Company works with travel agents, tour operators, and other industry partners to promote the city as a destination.
  4. Events and festivals: The organization supports and promotes the city's many festivals and events, including Mardi Gras, Jazz Fest, and the French Quarter Festival.
  5. Tourism development: New Orleans & Company works with local businesses and stakeholders to develop new tourism products and experiences, such as new hotels, restaurants, and attractions.

Some of the key initiatives and programs that New Orleans & Company has implemented in recent years include:

  1. The "New Orleans: Let the Good Times Roll" campaign, which promotes the city's vibrant music and nightlife scene.
  2. The "New Orleans: The Birthplace of Jazz" campaign, which highlights the city's rich jazz heritage.
  3. The "New Orleans: A City of Contrasts" campaign, which showcases the city's unique blend of French, Spanish, and African influences.
  4. The "New Orleans: A City of Festivals" campaign, which promotes the city's many festivals and events throughout the year.
  5. The "New Orleans: A City of Cuisine" campaign, which highlights the city's world-renowned Creole and Cajun cuisine.

Overall, New Orleans & Company plays a critical role in promoting the city of New Orleans as a tourist destination and supporting the local economy through tourism.