New name of etisalat

You're referring to the rebranding of Etisalat!

In 2019, Etisalat International, a leading telecommunications company in the Middle East and Africa, rebranded itself as "Etisalat Group" and changed its brand identity to "Etisalat by e&".

The new brand name, "e&", is a combination of the words "et" and "&", representing the company's evolution and its connection to its customers, employees, and partners. The rebranding aimed to reflect the company's transformation into a digital leader, focusing on innovation, technology, and customer experience.

So, to answer your question, the new name of Etisalat is indeed "Etisalat by e&" or simply "e&".