New millennials

The "new millennials"! You're referring to the generation born between 1997 and 2012, also known as Generation Z (Gen Z) or the Zoomers. Here are some interesting facts about this age group:

Characteristics:

  1. Digital natives: They've grown up with the internet, social media, and smartphones, making them more tech-savvy than previous generations.
  2. Diverse and inclusive: Gen Z is more accepting of diversity, with a strong emphasis on social justice, equality, and individuality.
  3. Entrepreneurial spirit: Many Gen Zers are interested in starting their own businesses or pursuing alternative careers.
  4. Environmentally conscious: They're more aware of environmental issues and are likely to make eco-friendly choices.
  5. Value experiences over material possessions: Gen Z prioritizes experiences, such as travel, learning, and personal growth, over material goods.

Habits and preferences:

  1. Streaming and social media: They spend a significant amount of time on streaming platforms (e.g., YouTube, TikTok) and social media (e.g., Instagram, Snapchat).
  2. Mobile-first: Gen Z prefers mobile devices over desktops and laptops for online activities.
  3. Sustainability: They're more likely to choose products and services that align with their values, such as eco-friendly and socially responsible brands.
  4. Diverse entertainment options: Gen Z enjoys a wide range of entertainment, including music, podcasts, and online content.
  5. Prioritize mental health: They're more open about mental health issues and seek support from online communities and resources.

Career aspirations:

  1. Flexibility and autonomy: Gen Z values flexibility, work-life balance, and autonomy in their careers.
  2. Meaningful work: They're drawn to careers that align with their values and have a positive impact on society.
  3. Entrepreneurship: Many Gen Zers aspire to start their own businesses or work in startups.
  4. STEM fields: They're interested in pursuing careers in science, technology, engineering, and mathematics (STEM).
  5. Creative expression: Gen Z values creative expression and is likely to pursue careers in the arts, design, or media.

Keep in mind that these are general trends and not all individuals within this age group will identify with every characteristic.