New millennial generation

The "New Millennial Generation" is a term used to describe the generation born between the early 1990s and the mid-2000s, roughly between 1990 and 2004. This generation is often referred to as Generation Z (Gen Z) or the "Zoomers."

Here are some key characteristics of the New Millennial Generation:

1. Digital natives: They have grown up with the internet, social media, and smartphones, and are comfortable using technology to communicate, learn, and access information.
2. Diverse and inclusive: Gen Z is more diverse than previous generations, with a growing number of people from different racial, ethnic, and socioeconomic backgrounds.
3. Entrepreneurial spirit: Many Gen Zers are interested in starting their own businesses or pursuing alternative careers, driven by a desire for autonomy and flexibility.
4. Sustainability-focused: Gen Z is concerned about the environment and social justice, and many are actively seeking ways to make a positive impact through their daily choices and career paths.
5. Value experiences over material possessions: Gen Z prioritizes experiences, such as travel, learning, and personal growth, over material possessions.
6. Seeking authenticity and transparency: Gen Z values authenticity and transparency in their relationships, products, and services, and are skeptical of marketing and advertising that is perceived as insincere.
7. Comfortable with change: Gen Z is comfortable with change and is adaptable to new situations, technologies, and social norms.
8. Prioritize mental health: Gen Z is more open about mental health issues and is seeking support and resources to prioritize their well-being.
9. Seeking community and connection: Gen Z values community and connection, and are seeking ways to build meaningful relationships and networks.
10. Growing up in a post-9/11 world: Gen Z has grown up in a world shaped by global events, including terrorism, economic crises, and social unrest.

Some notable statistics about the New Millennial Generation:

• 72% of Gen Zers use social media daily (Pew Research Center, 2020)
• 64% of Gen Zers prefer to communicate through text messaging or social media (Pew Research Center, 2020)
• 55% of Gen Zers are interested in starting their own business (Entrepreneur, 2020)
• 45% of Gen Zers identify as LGBTQ+ (Pew Research Center, 2020)
• 40% of Gen Zers are first-generation college students (National Center for Education Statistics, 2020)

Keep in mind that these are general trends and not all individuals within this generation will identify with every characteristic.