New medium logo
You're referring to the new logo of Medium, a popular online publishing platform!
In June 2020, Medium introduced a new logo, which marks a significant departure from its previous design. Here's a breakdown of the changes:
Old logo (2012-2020): The old logo featured a stylized letter "M" made up of small, rounded rectangles, with a subtle gradient effect to give it a sense of depth. The logo was often displayed in a bold, sans-serif font.
New logo (2020-present): The new logo is a more minimalist and modern design. It consists of a simple, uppercase letter "M" made up of two curved lines that intersect at the center. The lines are designed to evoke the idea of connection and conversation, which is at the heart of Medium's platform.
Key changes:
- Simplification: The new logo is more straightforward and easy to recognize, with fewer visual elements to distract from the brand's core identity.
- Curved lines: The curved lines create a sense of movement and fluidity, suggesting the flow of ideas and conversations on the platform.
- Intersection: The intersection of the lines represents the connection between writers, readers, and ideas on Medium.
- Color scheme: The new logo features a bold, bright blue color (#03A9F4), which is meant to evoke a sense of trust, reliability, and creativity.
Overall, the new Medium logo is a significant departure from the previous design, but it effectively communicates the platform's values and mission.