New maggi logo

A new Maggi logo! That's an exciting project. Here's a potential design concept:

Concept: "Maggi's Fresh Twist"

Logo Design:

The new Maggi logo retains the iconic red and white color scheme while introducing a modern twist. The design features a stylized, hand-drawn illustration of a chef's hat, incorporating the brand's initials "M" and "G" in a creative way.

Key Elements:

  1. Chef's Hat: The hat is designed to resemble a chef's hat, symbolizing the brand's expertise in cooking and the art of food preparation.
  2. M and G: The brand initials "M" and "G" are integrated into the design, creating a sense of continuity and reinforcing the brand's identity.
  3. Fresh Twist: The hat's brim is designed to resemble a twist, conveying the idea of a fresh, new approach to cooking and the brand's commitment to innovation.
  4. Color Scheme: The logo retains the iconic red and white color scheme, with the red color used for the hat's band and the white color used for the brim and the background.

Typography:

The logotype is a custom-designed, modern sans-serif font, with the brand name "Maggi" written in a curved line above the chef's hat. The font is clean, simple, and easy to read, making it perfect for various applications, including packaging, advertising, and digital media.

Icon Variations:

To ensure versatility, the logo design includes several icon variations:

  1. Primary Logo: The main logo with the chef's hat and logotype.
  2. Icon-Only Logo: The chef's hat without the logotype, suitable for use on its own or in combination with other design elements.
  3. Stacked Logo: The logotype written in a stacked format, ideal for use on packaging or other applications where a more compact design is required.

Color Palette:

The new Maggi logo features a bold and vibrant color scheme, with the following colors:

  1. Maggi Red: A deep, rich red color (#8B0A1A) used for the hat's band and accents.
  2. Maggi White: A clean and crisp white color (#FFFFFF) used for the brim and background.
  3. Secondary Color: A warm, golden yellow color (#F7DC6F) used as an accent color to add depth and visual interest.

Conclusion:

The new Maggi logo design combines the brand's heritage with a modern, fresh approach, making it perfect for the brand's continued growth and expansion. The design is versatile, easy to recognize, and adaptable to various applications, ensuring a strong brand presence across different platforms.