New look fashion
New Look is a popular British multinational fashion retailer that offers a wide range of clothing, shoes, and accessories for women, men, and children. Here are some key facts about New Look:
History: New Look was founded in 1969 by Tom Singh and his wife, Shami. The first store opened in Taunton, Somerset, England.
Business Model: New Look operates over 600 stores across the UK, Europe, and Asia, as well as an e-commerce platform. The company offers a mix of own-brand products and licensed brands, such as Lipsy and Miss Selfridge.
Product Range: New Look offers a wide range of products, including:
- Women's clothing: dresses, tops, trousers, skirts, jackets, and coats
- Men's clothing: shirts, trousers, jeans, jackets, and coats
- Children's clothing: dresses, tops, trousers, skirts, and outerwear
- Accessories: hats, scarves, belts, bags, and jewelry
Design Philosophy: New Look is known for its trendy and affordable fashion, with a focus on providing high-quality products at affordable prices. The company's design team creates collections that are on-trend and fashion-forward, with a mix of classic and modern styles.
Target Market: New Look's target market is young adults, particularly women and girls, who are looking for fashionable and affordable clothing. The company also appeals to families and children.
Competitors: New Look competes with other fast-fashion retailers, such as H&M, Zara, and Topshop.
Challenges: New Look has faced challenges in recent years, including increased competition from online retailers and changing consumer behavior. The company has responded by investing in its e-commerce platform and expanding its online offerings.
Awards and Recognition: New Look has won several awards, including "Best High Street Fashion Retailer" at the 2019 Drapers Awards and "Best Fashion Retailer" at the 2018 Retail Week Awards.
Sustainability Efforts: New Look has made efforts to improve its sustainability, including reducing waste, increasing recycling, and using more sustainable materials in its products. The company has also launched a "Sustainable Fashion" initiative, which aims to reduce its environmental impact and promote sustainable fashion practices.