New look brand logo

New Look is a popular British fashion retailer that offers trendy and affordable clothing for women. Here's a potential new logo design concept for the brand:

Logo Design Concept:

The new logo design concept for New Look features a modern and sleek design that incorporates the brand's initials "NL" in a stylized and abstract way. The logo is designed to be versatile and can be used across various platforms, including online, in-store, and on packaging.

Logo Design Elements:

  1. Initials: The logo features the brand's initials "NL" in a custom-designed font that is bold, modern, and easy to read.
  2. Arrow: The arrow element is incorporated into the design to represent the brand's focus on forward-thinking fashion and its commitment to staying ahead of the curve.
  3. Circle: The circle element is used to create a sense of unity and wholeness, representing the brand's commitment to providing a comprehensive fashion experience for its customers.
  4. Color Scheme: The logo features a bold and bright color scheme that is consistent with the brand's existing brand identity. The primary color is a deep blue (#032B44), which represents trust, reliability, and professionalism. The secondary color is a vibrant orange (#FFC107), which represents energy, creativity, and playfulness.

Logo Variations:

To ensure the logo is versatile and can be used across various platforms, I have created several logo variations:

  1. Primary Logo: This is the main logo design that features the brand's initials "NL" in the custom-designed font, along with the arrow and circle elements.
  2. Icon-Only Logo: This logo features the arrow and circle elements only, without the brand's initials. This logo can be used as a social media icon or as a standalone logo.
  3. Text-Only Logo: This logo features the brand's name "New Look" in the custom-designed font, without the arrow and circle elements. This logo can be used as a header or as a standalone logo.
  4. Reversed Logo: This logo features the primary logo design with a reversed color scheme, where the blue color becomes white and the orange color becomes blue. This logo can be used on dark backgrounds or as a reversed logo.

Logo Design Rationale:

The new logo design concept for New Look is designed to be modern, bold, and attention-grabbing. The custom-designed font and stylized initials "NL" create a strong visual identity for the brand, while the arrow and circle elements add a touch of creativity and playfulness. The color scheme is consistent with the brand's existing brand identity and is designed to appeal to a younger demographic. Overall, the new logo design concept is designed to be versatile, memorable, and effective in communicating the brand's values and personality.