New logo for access bank

A new logo for Access Bank! That's an exciting project. Here's a potential design concept:

Logo Concept:

The new logo for Access Bank is inspired by the idea of "connection" and "access" to financial services. The design features a stylized letter "A" made up of interconnected nodes, representing the bank's commitment to connecting people, businesses, and communities to financial opportunities.

Logo Design:

The logo consists of the following elements:

  1. The Node: A stylized letter "A" formed by a series of interconnected nodes, each representing a connection point. The nodes are designed to be modern, sleek, and dynamic, conveying a sense of movement and energy.
  2. The Circle: A circular shape surrounding the node, symbolizing unity, wholeness, and infinity. The circle also represents the bank's commitment to providing a comprehensive range of financial services to its customers.
  3. The Color Scheme: A bold and vibrant color scheme featuring a combination of blues and oranges. The blues represent trust, reliability, and stability, while the oranges evoke a sense of warmth, energy, and optimism.
  4. The Typography: A custom-designed font is used for the logotype, with the words "Access Bank" written in a clean, modern, and highly legible style.

Logo Variations:

To ensure versatility, the logo is designed in various formats, including:

  1. Primary Logo: The main logo featuring the node, circle, and logotype.
  2. Icon-only Logo: The node and circle without the logotype, suitable for use on its own or in combination with other design elements.
  3. Wordmark Logo: The logotype without the node and circle, ideal for use in situations where a more straightforward text-based logo is required.
  4. Reversed Logo: A reversed version of the primary logo, featuring a white node and circle on a colored background, suitable for use on dark or busy backgrounds.

Logo Rationale:

The new logo for Access Bank is designed to:

  1. Emphasize Connection: The interconnected nodes convey the bank's commitment to connecting people, businesses, and communities to financial opportunities.
  2. Represent Accessibility: The stylized letter "A" and the circular shape symbolize accessibility and inclusivity, highlighting the bank's mission to provide financial services to all.
  3. Convey Modernity: The sleek, dynamic design and bold color scheme give the logo a modern and youthful feel, appealing to a wide range of audiences.
  4. Build Brand Recognition: The new logo is designed to be memorable, distinctive, and easy to recognize, helping to establish Access Bank as a trusted and recognizable brand.

I hope you like the concept!