New guinness logo

A new Guinness logo! That's an exciting idea. Here's a potential redesign concept:

Logo Concept:

The new logo retains the iconic Guinness harp, but with a modern twist. The harp is simplified and stylized, with clean lines and a bold, rounded shape. The harp's strings are now depicted as a series of interconnected circles, symbolizing the unity and harmony of the Guinness brand.

Color Scheme:

The logo features a rich, deep red color (#8B0A1A) that's reminiscent of the iconic Guinness stout color. The harp's strings are a lighter, creamy white (#F7F7F7) that adds a touch of elegance and sophistication.

Typography:

The logotype is set in a custom, serif font that's inspired by traditional Irish typography. The font is bold, yet refined, with subtle flair at the ends of the letters. The text "Guinness" is written in a circular motion, echoing the shape of the harp.

Icon Variations:

To provide flexibility and versatility, the logo comes in three variations:

1. Primary Logo: The full logo with the harp and logotype.
2. Icon-Only Logo: The harp icon without the logotype, suitable for use on its own or in combination with other design elements.
3. Wordmark Logo: The logotype without the harp icon, ideal for use in situations where a more straightforward, text-based logo is needed.

Key Design Elements:

1. Harp: The harp is a symbol of Ireland and has been a part of the Guinness brand identity for over 250 years. The new design maintains the harp's significance while modernizing its appearance.
2. Circles: The interconnected circles represent the unity and harmony of the Guinness brand, as well as the connection between the brewery, the people, and the community.
3. Typography: The custom font is designed to evoke a sense of tradition and heritage, while also being modern and approachable.
4. Color: The deep red color is a nod to the iconic Guinness stout color, while the creamy white adds a touch of elegance and sophistication.

Benefits:

1. Modernization: The new logo updates the classic Guinness design while maintaining its heritage and tradition.
2. Flexibility: The three logo variations provide flexibility and versatility for use across various platforms and applications.
3. Uniqueness: The custom font and design elements make the logo stand out and memorable.
4. Brand Consistency: The new logo reinforces the Guinness brand identity and provides a consistent visual representation across all marketing materials and communications.

What do you think of this new Guinness logo concept?