New gillette ad

You're referring to the recent controversy surrounding Gillette's new ad campaign!

For those who may not know, Gillette, the well-known razor brand, released a new ad in January 2019 titled "We Believe: The Best Men Can Be." The ad aimed to promote a positive message about toxic masculinity, encouraging men to be kind, respectful, and empathetic towards others.

The ad sparked a lot of debate and controversy, with some people praising the brand for taking a stand against toxic masculinity, while others criticized the ad for being too political or even "emasculating" men.

The ad features a montage of scenes showcasing men being kind, helping others, and standing up against bullying and harassment. The narrator says, "The best men can be are the ones who challenge each other to be better, who support each other, and who stand up for what is right."

Gillette's CEO, Gary Coombe, stated that the ad was intended to spark a conversation about the importance of promoting positive masculinity and to encourage men to be better role models for younger generations.

What are your thoughts on the ad? Do you think it's a step in the right direction, or do you think it's too much?