New foursquare logo

Foursquare has indeed introduced a new logo!

The new logo, designed by the company's in-house design team, features a stylized letter "F" made up of four squares, paying homage to the app's name and its focus on location-based experiences. The logo is designed to be more modern, simple, and versatile, allowing it to be used across various platforms and formats.

Here are some key design elements:

  1. Simplified typography: The new logo features a clean, sans-serif font, making it more legible and easy to recognize.
  2. Four squares: The four squares within the "F" represent the app's core features: friends, food, fun, and exploration.
  3. Color scheme: The logo features a bold, bright blue color (#03A9F4), which is meant to evoke feelings of excitement, adventure, and exploration.
  4. Iconic simplicity: The logo is designed to be easily recognizable and scalable, making it suitable for use on various platforms, from social media profiles to merchandise.

The new logo is part of Foursquare's broader rebranding effort, aimed at repositioning the company as a leading provider of location-based data and insights. The updated branding is meant to better reflect the company's expanded focus on providing valuable insights to businesses, developers, and consumers alike.

What do you think of the new Foursquare logo?