New dstv logo
You're referring to the recent rebranding of DStv, the popular South African satellite television service!
The new DStv logo was unveiled in 2020, and it features a bold, modern design that reflects the company's commitment to innovation and customer-centricity. Here's a breakdown of the new logo:
Color scheme: The primary color is a bright, energetic blue (#03A9F4), which represents trust, reliability, and excitement. The secondary color is a deep, rich gray (#333333), which adds a sense of sophistication and balance.
Iconography: The logo features a stylized letter "D" made up of small, interconnected circles. These circles represent the diverse range of channels and content that DStv offers, as well as the connections between its customers and the brand.
Typography: The custom-designed font is clean, modern, and highly legible. The text "DStv" is written in a bold, uppercase format to emphasize the brand's strength and authority.
Overall design: The new logo is designed to be flexible and adaptable, allowing it to be used across various platforms, including TV, digital media, and print materials. The design is also optimized for social media and online use, making it easy to recognize and remember.
The rebranding effort was aimed at refreshing the DStv image, appealing to a younger audience, and emphasizing the company's commitment to innovation, customer satisfaction, and entertainment.