New cac logo

A new logo for the Canadian Automobile Association (CAA)!

Here's a potential design concept:

Logo Concept:

The new logo retains the iconic CAA shield, but with a modern twist. The shield is now a stylized, simplified shape with clean lines and a bold, bright blue color. The blue represents trust, reliability, and Canadian pride.

Key Elements:

1. Shield: The shield remains the central element, symbolizing protection and guidance.
2. Wheels: Two stylized wheels are integrated into the shield, representing mobility, freedom, and the connection to the automotive industry.
3. Map Pins: Two map pins are placed on either side of the shield, subtly hinting at the CAA's role in providing navigation and travel assistance.
4. Typography: The logotype is set in a clean, modern sans-serif font, with the words "Canadian Automobile Association" written in a circular pattern around the shield.

Color Palette:

• Primary Color: Bright Blue (#007bff)
• Secondary Color: White (#ffffff)
• Accent Color: Dark Gray (#333333)

Logo Variations:

To ensure versatility, the logo will be designed in various formats, including:

1. Primary Logo: The shield with logotype
2. Icon-Only Logo: The shield without logotype
3. Stacked Logo: The shield with logotype in a stacked format
4. Horizontal Logo: The shield with logotype in a horizontal format

Rationale:

The new logo maintains the CAA's heritage while embracing a modern, fresh aesthetic. The design is simple, yet distinctive, making it easily recognizable and memorable. The bright blue color conveys trust, reliability, and a sense of Canadian pride, while the wheels and map pins subtly nod to the organization's core services.

What do you think? Would you like to see any changes or modifications to this design concept?