New balance logo

The New Balance logo is a simple and iconic design that has remained largely unchanged since the company's founding in 1906. The logo features the brand name "New Balance" in bold, sans-serif font, with the words "New" and "Balance" on either side of a stylized letter "N" made up of two curved lines that resemble a balance scale.

The logo is often displayed in a variety of colors, including black, white, and red, although the most common version is a black and white design. The logo is often used in conjunction with the brand's tagline, "New Balance: The Right Fit," which emphasizes the company's commitment to providing high-quality, comfortable footwear that fits well.

Over the years, New Balance has introduced various logo variations and special editions, such as:

  1. The "N" logo: A simplified version of the logo featuring just the stylized letter "N" made up of two curved lines.
  2. The "NB" logo: A more minimalist version of the logo featuring the initials "NB" in bold font.
  3. The "New Balance" logo with a swoosh: A variation of the logo that incorporates a swoosh design element, similar to the Nike swoosh.
  4. Limited-edition logos: New Balance has released special edition logos for specific events, collaborations, or product lines, such as the "New Balance x J.Crew" logo.

Overall, the New Balance logo is a recognizable and iconic design that has become synonymous with high-quality athletic footwear and apparel.