New balance font

The iconic New Balance font!

The New Balance font is a custom-designed sans-serif font that has been used by the brand since the 1970s. The font is known for its distinctive rounded edges, clean lines, and friendly appearance.

The New Balance font is often referred to as "NB Font" or "New Balance Sans" and is used across various touchpoints, including packaging, advertising, and digital media.

Here are some key characteristics of the New Balance font:

  1. Sans-serif: The font is a sans-serif typeface, meaning it doesn't have the small lines or flourishes at the ends of the letters.
  2. Rounded edges: The letters have rounded edges, giving the font a friendly and approachable feel.
  3. Clean lines: The font has clean, simple lines that make it easy to read.
  4. Custom design: The New Balance font is a custom-designed font, created specifically for the brand.
  5. Consistency: The font is used consistently across all New Balance branding, making it instantly recognizable.

If you're interested in using the New Balance font for your own projects, you can find it on various font marketplaces, such as FontShop or MyFonts. However, please note that the font is a registered trademark of New Balance, and its use may be subject to certain restrictions or requirements.