New balance athletic shoe inc
New Balance Athletic Shoe, Inc. is an American footwear manufacturer based in Boston, Massachusetts. Here are some key facts about the company:
History: New Balance was founded in 1906 by William J. Riley, who started the company as the "New Balance Arch Support Company" to produce arch supports and other orthopedic shoes. Over the years, the company evolved to produce athletic shoes, and in 1952, it introduced its first athletic shoe, the Trackster.
Product Line: New Balance is known for its wide range of athletic shoes, including running, walking, cross-training, basketball, soccer, and tennis shoes. The company offers a variety of styles, including stability, support, and neutral shoes, as well as high-performance and lifestyle shoes.
Innovations: New Balance has been at the forefront of innovation in the athletic shoe industry. The company has developed several groundbreaking technologies, including:
- ABZORB: A midsole material that provides shock absorption and cushioning.
- Rollbar: A technology that provides support and stability for runners.
- Fresh Foam: A midsole material that provides cushioning and support.
- FuelCell: A technology that provides energy return and propulsion.
Sustainability: New Balance has made a commitment to sustainability, with a focus on reducing its environmental impact. The company has implemented several initiatives, including:
- Recycling programs: New Balance has established programs to recycle old shoes and reduce waste.
- Sustainable materials: The company uses environmentally friendly materials, such as recycled rubber and organic cotton.
- Energy efficiency: New Balance has implemented energy-efficient lighting and HVAC systems in its facilities.
Partnerships: New Balance has partnerships with several professional sports teams and athletes, including the Boston Celtics, the Boston Red Sox, and the New England Patriots. The company also sponsors several high-profile athletes, including Olympic athletes and professional runners.
Global Presence: New Balance has a global presence, with operations in over 100 countries. The company has a strong distribution network and sells its products through a variety of channels, including retail stores, online platforms, and wholesale partners.
Awards and Recognition: New Balance has received numerous awards and recognition for its products, innovation, and sustainability efforts. The company has been named one of the "Best Places to Work" by the Boston Business Journal and has received awards for its environmental sustainability efforts.