New ajinomoto logo

A new logo for Ajinomoto!

Ajinomoto is a well-known Japanese food and biotechnology company, founded in 1917. Their current logo features a stylized letter "A" with a red and white color scheme, which has been in use since the 1960s.

For a new logo, I'll provide some design concepts that incorporate the company's heritage and values while also giving it a modern twist. Here are a few ideas:

Concept 1: Evolution of the "A"

• The new logo retains the iconic "A" shape, but with a more modern and sleek design.
• The red and white colors are maintained, with a slight gradient effect to give it a dynamic look.
• The "A" is slightly tilted, conveying a sense of movement and innovation.

Concept 2: Combination Mark

• The new logo features a combination of the "A" shape and a stylized waveform, representing the company's commitment to food and biotechnology.
• The waveform is designed to evoke a sense of harmony and balance, reflecting Ajinomoto's values.
• The red and white colors are used in a contrasting manner to create visual interest.

Concept 3: Abstract Emblem

• The new logo features an abstract emblem that incorporates the company's initials "A" and "M" (for Ajinomoto).
• The design is inspired by the molecular structure of amino acids, which are the building blocks of proteins.
• The emblem is designed to be simple, yet distinctive and memorable.

Concept 4: Wordmark

• The new logo features a custom-designed wordmark that incorporates the company name "Ajinomoto" in a modern, sans-serif font.
• The font is designed to be clean and legible, with a subtle nod to the company's Japanese heritage.
• The red and white colors are used as accents to add visual interest.

These are just a few ideas for a new Ajinomoto logo. Ultimately, the design should reflect the company's values, mission, and brand identity while also appealing to a modern audience.