Nestle pure life new logo

Nestle Pure Life has recently introduced a new logo as part of its brand refresh. The new logo features a modern and simplified design that aims to appeal to a younger generation of consumers.

Here are some key features of the new Nestle Pure Life logo:

  1. Simplified typography: The new logo features a clean and simple font, with the brand name "Pure Life" written in a bold and modern style.
  2. Water droplet icon: The logo includes a stylized water droplet icon, which represents the brand's commitment to providing clean and refreshing water.
  3. Color scheme: The new logo features a calming blue color scheme, which is meant to evoke feelings of trust, reliability, and purity.
  4. Minimalist design: The logo has a minimalist design, which is meant to appeal to a younger generation of consumers who prefer simple and straightforward designs.

Here's a comparison of the old and new logos:

Old logo:

The old logo featured a more ornate design, with a stylized letter "N" made up of water droplets, surrounded by a circle with the brand name written in a curved line.

New logo:

The new logo is a significant departure from the old design, with a more modern and simplified approach. The water droplet icon is now a standalone element, rather than being integrated into the brand name.

Overall, the new Nestle Pure Life logo aims to convey a sense of freshness, purity, and modernity, while also appealing to a younger generation of consumers who value simplicity and transparency.