Mobile marketing news

Here are some recent mobile marketing news and trends:

1. Mobile-first strategy is now a must-have: According to a report by Gartner, by 2023, 70% of companies will have a mobile-first strategy in place, up from 20% in 2020.

2. Mobile ad spend to reach $240 billion: According to a report by eMarketer, mobile ad spend is expected to reach $240 billion in 2023, up from $143 billion in 2020.

3. 5G to drive mobile gaming growth: According to a report by Deloitte, 5G networks will drive the growth of mobile gaming, with 75% of gamers expecting to play more games on their mobile devices due to improved connectivity and lower latency.

4. Mobile commerce to reach $3.9 trillion: According to a report by Statista, mobile commerce is expected to reach $3.9 trillion in 2023, up from $1.4 trillion in 2020.

5. In-app purchases to dominate mobile commerce: According to a report by App Annie, in-app purchases will account for 75% of mobile commerce transactions by 2023, up from 55% in 2020.

6. Mobile video ads to increase: According to a report by HubSpot, mobile video ads are expected to increase by 25% in 2023, driven by the rise of short-form video content and the growth of mobile-first audiences.

7. Mobile loyalty programs to improve customer retention: According to a report by LoyaltyLion, mobile loyalty programs can improve customer retention by up to 30%, making them a key strategy for businesses looking to retain customers.

8. Mobile payment methods to expand: According to a report by Juniper Research, mobile payment methods such as Apple Pay, Google Pay, and Samsung Pay will expand to 5.5 billion users by 2023, up from 2.5 billion in 2020.

9. Mobile SEO to become more important: According to a report by Search Engine Journal, mobile SEO will become more important as Google continues to prioritize mobile-friendly websites and apps in its search rankings.

10. Mobile marketing automation to increase efficiency: According to a report by MarketingProfs, mobile marketing automation can increase efficiency by up to 30%, making it a key strategy for businesses looking to streamline their mobile marketing efforts.

These are just a few of the latest mobile marketing news and trends. As the mobile landscape continues to evolve, it's essential for businesses to stay up-to-date on the latest developments to stay ahead of the competition.