Mlm news

Here are some recent news articles and updates related to Multi-Level Marketing (MLM) companies:

Recent News

  1. Amway's Revenue Drops 15% in 2020: Amway, one of the largest MLM companies in the world, reported a 15% decline in revenue in 2020, citing the impact of the COVID-19 pandemic. (Source: Forbes)
  2. Herbalife's Revenue Increases 12% in 2020: Herbalife, another major MLM company, reported a 12% increase in revenue in 2020, driven by growth in its nutrition and weight management products. (Source: MarketWatch)
  3. DoTERRA's Revenue Reaches $1.4 Billion in 2020: DoTERRA, a popular MLM company specializing in essential oils, reported revenue of $1.4 billion in 2020, a 20% increase from the previous year. (Source: Deseret News)
  4. MLM Company, LuLaRoe, Faces Lawsuit Over Alleged Pyramid Scheme: LuLaRoe, a MLM company known for its leggings and other clothing products, is facing a lawsuit alleging that it operates a pyramid scheme. (Source: CNN)
  5. SEC Charges MLM Company, Vemma, with Fraud: The Securities and Exchange Commission (SEC) has charged Vemma, a MLM company that marketed energy drinks and other products, with fraud and ordered the company to pay $238 million in penalties. (Source: SEC)

Regulatory Updates

  1. FTC Cracks Down on MLM Companies: The Federal Trade Commission (FTC) has taken action against several MLM companies in recent months, including Herbalife, Vemma, and TelexFree, alleging that they engaged in deceptive business practices. (Source: FTC)
  2. New York Attorney General Sues MLM Company, Neora: The New York Attorney General's office has sued Neora, a MLM company that markets skincare and wellness products, alleging that it engaged in deceptive business practices and failed to disclose the true nature of its business model. (Source: New York Attorney General's Office)
  3. California Bill Aims to Regulate MLMs: A new bill introduced in the California State Legislature aims to regulate MLM companies and prevent them from engaging in deceptive business practices. (Source: California State Legislature)

Industry Trends

  1. Growth of E-commerce in MLM Industry: The MLM industry is seeing a significant shift towards e-commerce, with many companies investing in online platforms and social media marketing to reach customers. (Source: MLM Insider)
  2. Increased Focus on Wellness and Self-Care: The MLM industry is also seeing a growing trend towards wellness and self-care products, with many companies launching new lines of products and services focused on health and wellness. (Source: Wellness Business Magazine)
  3. Rise of Digital Marketing in MLM Industry: Digital marketing is becoming increasingly important in the MLM industry, with companies using social media, email marketing, and other digital channels to reach customers and promote their products. (Source: Digital Marketing Magazine)

I hope this information is helpful!