Messi scores in eu court battle to trademark name

What a thrilling update!

According to reports, Lionel Messi has emerged victorious in a European court battle to trademark his name. The Argentine soccer superstar had been fighting to protect his name and image from unauthorized use, and the European Union Intellectual Property Office (EUIPO) has now ruled in his favor.

The dispute began in 2018 when Messi filed an application to register his name as a trademark for various goods and services, including sports equipment, clothing, and entertainment. However, a Spanish company called "Messi & Cía" opposed the application, claiming that the name was too generic and that Messi didn't have the right to monopolize it.

The EUIPO initially rejected Messi's application, but he appealed the decision and won. The court ruled that Messi's name is distinctive and has acquired a significant reputation, making it eligible for trademark protection.

This victory is significant not only for Messi but also for other celebrities and athletes who may face similar challenges in protecting their names and images. The ruling sets a precedent for the protection of personal names as trademarks in the European Union.

As a result of the court's decision, Messi will now be able to use his name to promote his own products and services, and he will have the right to take legal action against anyone who uses his name without permission.

What do you think about this development? Should celebrities be allowed to trademark their names? Share your thoughts!