Media agency news

Here are some recent news and updates from the media agency industry:

1. Wavemaker Wins Global Media Agency of the Year

Wavemaker, a global media agency, has been named Global Media Agency of the Year by Campaign Asia-Pacific. The agency was recognized for its innovative approach to media planning and buying, as well as its commitment to diversity and inclusion. (Source: Campaign Asia-Pacific)

2. Dentsu Aegis Network Acquires Majority Stake in Merkle

Dentsu Aegis Network has acquired a majority stake in Merkle, a US-based customer relationship management (CRM) and data analytics company. The acquisition will enable Dentsu Aegis Network to expand its capabilities in data-driven marketing and customer experience. (Source: Adweek)

3. Publicis Groupe Launches New Media Agency

Publicis Groupe has launched a new media agency called Publicis Media, which will focus on providing integrated media solutions to clients. The agency will be led by Steve King, who previously served as CEO of Starcom. (Source: Ad Age)

4. GroupM Launches New Data Analytics Platform

GroupM, a global media investment group, has launched a new data analytics platform called Xaxis. The platform will provide clients with real-time data and insights to help them optimize their media campaigns. (Source: Adweek)

5. IPG Mediabrands Launches New Media Agency

IPG Mediabrands, a global media agency network, has launched a new media agency called Assembly. The agency will focus on providing innovative media solutions to clients, including programmatic buying and data analytics. (Source: Ad Age)

6. Omnicom Media Group Acquires Majority Stake in Annalect

Omnicom Media Group has acquired a majority stake in Annalect, a US-based data analytics company. The acquisition will enable Omnicom Media Group to expand its capabilities in data-driven marketing and customer experience. (Source: Adweek)

7. Havas Media Group Launches New Media Agency

Havas Media Group, a global media agency network, has launched a new media agency called Havas Media. The agency will focus on providing integrated media solutions to clients, including programmatic buying and data analytics. (Source: Ad Age)

8. WPP Acquires Majority Stake in Essence

WPP has acquired a majority stake in Essence, a US-based digital agency. The acquisition will enable WPP to expand its capabilities in digital marketing and customer experience. (Source: Adweek)

9. Dentsu Aegis Network Acquires Majority Stake in 360i

Dentsu Aegis Network has acquired a majority stake in 360i, a US-based digital agency. The acquisition will enable Dentsu Aegis Network to expand its capabilities in digital marketing and customer experience. (Source: Ad Age)

10. Publicis Groupe Launches New Data Analytics Platform

Publicis Groupe has launched a new data analytics platform called Publicis Sapient. The platform will provide clients with real-time data and insights to help them optimize their marketing campaigns. (Source: Adweek)

These are just a few of the recent news and updates from the media agency industry. If you're interested in staying up-to-date on the latest developments, I recommend following industry publications such as Ad Age, Adweek, and Campaign Asia-Pacific.