Mattel news

Here are some recent news and updates from Mattel, the iconic toy company:

Recent Announcements:

  1. Barbie Fashionistas Expansion: Mattel has expanded its Barbie Fashionistas line to include more diverse and inclusive dolls, featuring dolls with disabilities, different body types, and skin tones.
  2. Hot Wheels Track Builder System: Mattel has launched a new Hot Wheels Track Builder System, which allows kids to build and customize their own tracks using interchangeable pieces.
  3. Mega Construx: Mattel has acquired the Mega Construx brand, a popular construction toy brand known for its large-scale, detailed sets.

New Products:

  1. Barbie Dreamhouse: Mattel has released a new Barbie Dreamhouse, featuring a modern design and interactive elements, such as a working elevator and a virtual reality experience.
  2. Hot Wheels Id: Mattel has launched Hot Wheels Id, a new line of smart toys that use augmented reality (AR) technology to bring racing to life.
  3. Fisher-Price Codeybot: Mattel has released Codeybot, a coding toy designed for young children that teaches programming skills through creative play.

Awards and Recognition:

  1. Toy of the Year Awards: Mattel's Barbie Fashionistas doll won the 2020 Toy of the Year Award for Best Doll.
  2. Forbes' Most Valuable Brands: Mattel was ranked #14 on Forbes' list of the World's Most Valuable Brands in 2020.

Sustainability Efforts:

  1. Sustainable Packaging: Mattel has committed to using 100% recycled or recyclable packaging by 2025.
  2. Carbon Neutrality: Mattel has set a goal to become carbon neutral by 2030.

These are just a few of the latest news and updates from Mattel. The company continues to innovate and evolve, with a focus on creating fun, engaging, and inclusive toys for children of all ages.