Marketing news this week

Here are some of the top marketing news stories from this week:

  1. Google's New Algorithm Update: Google has announced a new algorithm update that aims to improve the quality of search results by reducing the impact of low-quality content. The update, which is rolling out over the next few weeks, will focus on demoting pages with thin or low-quality content. (Source: Search Engine Land)
  2. Facebook's New Ad Targeting Options: Facebook has introduced new ad targeting options that allow advertisers to target users based on their interests, behaviors, and demographics. The new options include "Custom Audiences" and "Lookalike Audiences," which can help advertisers reach their target audience more effectively. (Source: AdWeek)
  3. Instagram's New E-commerce Features: Instagram has launched new e-commerce features that allow users to purchase products directly from the app. The new features include "Checkout" and "Shopping," which allow users to buy products from brands they follow. (Source: The Verge)
  4. Amazon's New Advertising Platform: Amazon has launched a new advertising platform that allows brands to reach customers on Amazon.com and other Amazon-owned properties. The platform, called "Amazon Advertising," offers a range of ad formats, including display ads, sponsored products, and sponsored brands. (Source: AdAge)
  5. Snapchat's New Ad Targeting Options: Snapchat has introduced new ad targeting options that allow advertisers to target users based on their interests, behaviors, and demographics. The new options include "Audience Insights" and "Lookalike Audiences," which can help advertisers reach their target audience more effectively. (Source: AdWeek)
  6. Twitter's New Video Ad Format: Twitter has launched a new video ad format that allows advertisers to create interactive, shoppable ads. The new format, called "Video Shopping Ads," allows users to purchase products directly from the ad. (Source: AdWeek)
  7. LinkedIn's New Ad Targeting Options: LinkedIn has introduced new ad targeting options that allow advertisers to target users based on their job title, industry, and company size. The new options include "Job Title Targeting" and "Company Size Targeting," which can help advertisers reach their target audience more effectively. (Source: AdWeek)
  8. Pinterest's New Ad Targeting Options: Pinterest has introduced new ad targeting options that allow advertisers to target users based on their interests, behaviors, and demographics. The new options include "Audience Insights" and "Lookalike Audiences," which can help advertisers reach their target audience more effectively. (Source: AdWeek)
  9. YouTube's New Ad Targeting Options: YouTube has introduced new ad targeting options that allow advertisers to target users based on their interests, behaviors, and demographics. The new options include "Audience Insights" and "Lookalike Audiences," which can help advertisers reach their target audience more effectively. (Source: AdWeek)
  10. The Rise of Voice Search: A new report from BrightEdge has found that voice search is on the rise, with 72% of consumers using voice search to find products and services. The report also found that voice search is driving more conversions than traditional search, with 61% of consumers making a purchase after using voice search. (Source: Search Engine Land)

I hope you find these marketing news stories interesting and informative!