Mailchimp how to create a new audience

Creating a new audience in Mailchimp is a straightforward process. Here's a step-by-step guide to help you get started:

Prerequisites:

  1. You have a Mailchimp account. If you don't have one, sign up for a free account.
  2. You have a list or audience already created in Mailchimp. If not, you can create a new list by going to the "Lists" tab and clicking "Create a list".

Creating a new audience:

  1. Log in to your Mailchimp account and navigate to the "Audiences" tab.
  2. Click the "Create audience" button.
  3. Choose the type of audience you want to create:
    • List: Create a new list from scratch.
    • Segment: Create a segment from an existing list.
    • Group: Create a group from an existing list.
  4. Enter the name and description of your new audience. This will help you identify the audience later.
  5. Choose the list you want to create the audience from. If you have multiple lists, select the one you want to use.
  6. Set the audience's default settings:
    • Default subscription status: Choose whether new subscribers will be subscribed or unsubscribed by default.
    • Default email frequency: Choose how often you want to send emails to this audience.
  7. Click "Create audience" to create your new audience.

Adding subscribers to your new audience:

  1. Once your audience is created, you can add subscribers to it in several ways:
    • Import subscribers: Upload a CSV file containing subscriber information.
    • Add individual subscribers: Enter individual subscriber information manually.
    • Sync with other apps: Connect your audience to other apps, such as your website or CRM, to automatically add subscribers.
  2. You can also add subscribers to your audience by using Mailchimp's API or by using a third-party app that integrates with Mailchimp.

Managing your new audience:

  1. Once your audience is created, you can manage it by:
    • Viewing subscriber information: See subscriber details, such as name, email address, and subscription status.
    • Sending targeted campaigns: Send targeted emails to specific segments of your audience.
    • Segmenting your audience: Divide your audience into smaller segments based on specific criteria.
    • Exporting subscriber data: Export subscriber information for analysis or other purposes.

That's it! With these steps, you've successfully created a new audience in Mailchimp.